15 Ways to Use Instagram Product Tags – Want to increase your Instagram sales? Are you looking for new methods to utilise product tags?
This post will show you 15 ways companies may utilise Instagram product tags to increase sales. There will also be instances of brands doing it correctly.
What Marketers Need to Know About Instagram Product Tags
Instagram product tags have grown substantially since their original introduction in 2016. Instagram Shops launched in 2020, allowing companies to generate attention to their in-app shops by using product tags. Since 2019, artists have been permitted to use product tags from other companies in their own work.
For example, the Instagram photo below from @viskicraft contains a product tag that viewers may press to purchase the item immediately. Users may also explore the company’ whole Instagram store by tapping the View Shop icon underneath the post.
Instagram announced another product tag expansion in March 2022. When this new feature is fully implemented, every Instagram user will be able to add product tags to their post. That implies your product tags have a far better chance of gaining popularity if you encourage customers to use them. There are several methods to make these shoppable product tags work for your company, ranging from consumers to influencers to brand partners.
This enhanced product tag feature is expected to be available in the United States during the second quarter of 2022. That means you have some time to complete setting up your store, fine-tune your plan, and choose the appropriate degree of access. You may choose whether Instagram users can tag your items in the mobile app settings.
If you’re starting your first Instagram store for your company or searching for new ways to exploit product tags, here are 15 suggestions for maximising value from third-party content.
1: Launch a New Product
Do you intend to increase your product line? Publicizing Instagram feed updates is an excellent approach to raise exposure. You can do more than simply present your newest item and stimulate curiosity by using product tags. You may also encourage clients to tap and shop.
The @botanicalbright feed post below keeps their new product announcement short, stating that it “just arrived” in the caption. Customers can easily tell what to do next since the tagged product occupies the majority of the visual field: tap and shop.
How can you incorporate Instagram followers in your new product launches? Maintain the excitement by urging customers to take a picture and tag your goods as soon as they get it.
2: Promote Instagram Checkout-Ready Products
When you create an Instagram store, you may either direct visitors to your website or allow Instagram checkout. Customers may finish their purchase without leaving the app if you activate the latter option.
The @simplehuman Instagram post below, for example, showcases a product with Instagram checkout enabled. The colourful arrows in the product tag indicate Instagram checkout compatibility while also drawing attention to the tag.
If your company isn’t currently using Instagram checkout, it may be time to start. With this option enabled, you can make it simpler for others to purchase your items, whether your company, your customers, or your favourite influencers tag them.
3: Build an Instagram Carousel
Why limit yourself to just one product when you may showcase numerous in a single post? You can add many product tags to a single picture, but Instagram carousels are a better choice for making a single product the focus of the image. You may exhibit several goods and apply distinct tags to each card using Instagram carousels.
The Instagram carousel below has two cards, each with a single shoppable product. The monochromatic colour palette emphasises the difference between the two goods and assists buyers in deciding which would work best in their personal environment.
4: Tag a Product in the Caption
Instagram product tags only remain for a few seconds before fading, enabling users to absorb information without being distracted visually. However, the purchasing symbol and View Shop banner are always visible on Instagram post that includes product tags.
When a feed post contains product tags, the banner’s rich colours make it simple to recognise. However, you may bring attention to shoppable goods by using a tag in the caption. These text-based tags are hyperlinked and will direct buyers to your Instagram store.
The picture and description of the @homedeco feed post below include a product tag. The shopping bag symbol in the text draws attention to the text tag, providing followers another reason to purchase the brand’s items.
5: Show a Product That’s on Sale
Are you having a sale or providing a limited-time discount? When using Instagram stores, it’s simple to highlight things that are on sale. When you cut the price, the product tags automatically change and show “On Sale.” A sale tag is a terrific incentive for shoppers who have been waiting for the ideal time to purchase.
For example, the Instagram photo below from @uncommongoods displays a tagged product that is now on sale. The same “On Sale” language appears in other branded material with the same product tag. If buyers or influencers tag the same product in their own content, the “On Sale” tag will appear as well.
6: Run an Instagram Giveaway
Do you want to expand your audience and engage your customers? A fun method to engage people to connect with your content and demonstrate interest in your items is to host an Instagram giveaway. A co-branded contest allows you to reach an even larger audience since any companies you collaborate with may post the giveaway with their own Instagram followers.
For example, the Instagram post below from @ftlofshop includes a co-branded giveaway. The post makes it simple to shop for the designer’s earrings by using product tags, and the description mentions the other businesses participating in the event.
Product tags may now garner even more traction for companies with extended product tags. You may tag all shoppable goods in your giveaway posts, whether they’re connected to your own or another company’ Instagram shop.
7: Reveal How You Make a Product
Behind-the-scenes material may be very appealing to both existing and prospective clients. Demonstrating how you create or package things might assist consumers comprehend your process and get a fresh respect for your efforts.
The video below from @ofthebirds shows the designer cutting cloth to build gowns. Even though the video is sped up, it is evident how much labour goes into the process. Viewers who are interested in the method, fabric, or design of the dress may tap to purchase the several styles of the dress that are marked in the video.
8: Explain How to Use a Product
Want to make it easier for your consumers to utilise your products? If what you offer is pretty complicated, tutorials are excellent for explaining procedures and assisting buyers in getting started.
However, how-to information for simple-to-use items may be as effective. Customers may see themselves using your goods and get encouraged to purchase if you outline the brief sequence of actions they should follow to enjoy it. The Instagram film below from @valleycruisepress includes a quick explanation on how to utilise a throw blanket. Each phase of the procedure is clarified with text overlays, which culminates with “Get comfy.” People who are inspired by the reel may shop the featured throw blanket or explore other things in the store by tapping the “View Product” tag.
9: Pull Together an Entire Outfit
If your items complement one another, don’t be afraid to tag more than one item in a post or reel. Customers may then shop the complete collection or put together a full outfit in seconds, as seen in the sample below from @jcrewmens. You may even add complimentary goods from other companies to the mix using Instagram’s new product tag options.
10: Help Followers Style a Product
Customers may be enthused about your product, but they may not feel driven to purchase if they don’t grasp how to integrate it into their everyday life. A short-form style film, particularly for apparel and design firms, might drive visitors to purchase.
For example, the Instagram clip below from @idaandmoon demonstrates people how to wear the designer’s purse and how to alter it to suit precisely. The clip displays different variants of the bag matched with various clothes in only 15 seconds, providing viewers with a plethora of style options. Customers may purchase the bag and explore other things in the designer’s store by tapping the product tag.
11: Spotlight a Brand Partner
Does your company collaborate with other businesses to develop attractive products? Instagram content, from reels to feed posts, allows both product tags and account mentions, so you may add both at the same time to give credit where credit is due.
For example, the Instagram photo below by @thesill contains a floral bouquet kit created in collaboration with @yourpoppyflowers. The post includes a shoppable product tag and a mention of @yourpoppyflowers in the description.
The next @breadsrsly feed post showcases a bread loaf baked using @justdatesyrup components. In addition to the @breadsrsly product tag, the post mentions @justdatesyrup to emphasise the collaboration.
Businesses may take this technique a step further by using the newly extended product tag capabilities. You may tag a provider’s product in addition to a supplier, enabling you to strengthen your connection with a chosen brand partner.
12: Highlight a Customer Review
Sharing customer evaluations may be quite useful for many reasons. Consumers put a lot of faith in reviews and use them to make purchase choices. That implies a positive rating might lead to increased sales.
Descriptive reviews expand on this theme. These reviews may provide prospective consumers with new ways to use your items, which can influence their decision to buy. They make buying easier since you can add product tags to reviews.
For example, the Instagram photo below from @eugeniakids includes a nice evaluation. The reviewer describes why they bought it, providing other consumers an incentive to buy their own. Customers may tap and purchase since the company has attached a product tag to the review.
The next @maikagoods feed post takes a slightly different approach, including the review in the caption rather than the creative. This company emphasises the product stated in the review and adds shoppable tags for many variations in the picture.
Consider encouraging satisfied customers to tag your items in their reviews to take advantage of Instagram’s extended product tags. You’ll find it lot simpler to discover their reviews, and other buyers will have a much easier experience purchasing.
13: Reshare User-Generated Content
Great user-generated content (UGC), like glowing reviews, has the potential to convert new consumers. In fact, because of its authenticity, UGC may be even more successful than commercial material in attracting buyers. When you post UGC to your Instagram page, you may tag goods to make it easier for buyers to find similar things.
For example, the @wandpdesign Instagram post below includes UGC from @elle 1210 showing one of the brand’s items in use.
Finding UGC on Instagram is set to become lot simpler with the new product tag capability. You’ll be notified whenever someone tags your product, allowing you to instantly identify content and contact the original author for permission to distribute.
14: Mention an Influencer
If your company collaborates with influencers or partners with producers, their material may generate a lot of attention and interest. Including product tags in creator content makes it as simple as possible for customers to buy influencer-endorsed things, which may be a wonderful way to boost conversions and income.
For example, the Instagram post below by @danielwellington shares a post by creator @kiddin__. The text for the jewellery brand promotes the highlighted piece, and the product tag simplifies shopping.
When your company collaborates with influencers, you may put the extended product tags to use. Consider asking influencers to include your items in the material they share on their own social media sites. This allows them to showcase your company and advocate your items to their audiences.
15: Use Instagram’s Collaboration Tools
You may give your shoppable items a boost using Instagram’s cooperation opportunities. Because cooperation posts display in the feeds of both accounts, your content may get more impressions and motivate the followers of both accounts to purchase.
For example, the Instagram photo below from @traderjoeslist shows a partnership with @patthespatula. Shoppable tags are used in the post to advertise goods available in @patthespatula’s Instagram store.
Businesses now have a far broader variety of possibilities for using Instagram’s new product tag extension. Use these suggestions to increase the value of product tags on anything from owned to third-party material.