Google AdWords, Create a Google Ads account formerly known as Google Ads, is a method for promoting goods and services online via Google. You’ll need to connect your online account and website for this kind of advertising. This system’s registration and account creation are both free and simple, requiring just a few minutes. We’ve developed a step-by-step tutorial for you to follow..
Click the blue “Start now” button in the top right corner of the Google Ads page. Choose the email address for which you wish to register. Use this email address if you already have a Google Account (Gmail). You may invite other individuals to use your Google Ads account once you’ve made one.
STEP 2: Sign in
Enter your Google email address and password, and then click Sign in if you already have a Google Account (that is, if you currently use another Google product, such as Gmail).
If you don’t already have a Google Account or wish to sign in with a different email address, go to the bottom of the page and click the Create Account button, then follow the on-screen steps to create and confirm your new Google Account.
STEP 3: What is your primary advertising objective?
Google Ads will ask you what kind of results you’d want to view in this phase. You choose the one that best suits your goals, whether you want to increase phone calls, shop visits, or online sales/registrations.
Expert Mode is the most advanced mode. In Google Ads, if you go to Expert Mode, you’ll see the following steps:
You may specify your advertising aim in further detail here.
For the time being, if you merely wish to register your account without an advertising campaign, do so at the lower-left corner (create an account without a campaign)
If you want to start creating an ad campaign right away, go to the next step and choose the sort of campaign you want to run.
You may pick from Search, Smart Shopping, Display, Video, and other types of advertising.
Follow the steps below as Google Ads guides you after inputting your Company Name and Site Name.
The Google Ads layout in its most basic form.
Information about the company -> In your account, you may access a variety of corporate statistics and feeds. The Company Data area is where you handle these resources. These resources might contain specifications for your advertising’ behavior in a certain environment or product inventory from which to construct dynamic adverts.
Access and security -> You may provide others access to your account. Don’t reveal your account password to them! Create shared access for them under Account access settings depending on their email address or multi-client center account (MCC) ID, and choose the competences they will have in your account.
You may add and delete these permissions as needed.
Linked Accounts -> In this area, you can keep track of the connections between your Google Ads account and other Google services. Learn how to connect your account to your Google Analytics account here.
Transactions-> You can budget and arrange payments for your Google Ads credit here.
Google Merchant Center -> You may submit items to your Google Merchant Center account, and then connect your Google Ads account to it. This page contains instructions on how to do this.
Measurement -> Conversions -> Measurement -> Con One of the most fundamental parameters required to effectively assess and improve PPC campaigns is conversion monitoring. You may find instructions for setting up conversion tracking here.
-> Campaigns With graphs and tables, you can get an overview of the campaigns you’ve produced in Google Ads. MEASUREMENT
Keywords are phrases that enable you to match the keywords customers are looking for in your adverts. More information may be found here.
-> Publishers You can control which audiences see your Google Ads advertisements by managing your remarketing lists in this area.
What do the various settings imply?
Payments and billing
To begin your advertising, you must fill out the essential information in the Billing and Payments area. Decide who should be charged for your ad transactions and how you wish to pay them.
Pay-per-click (PPC) advertising is a payment strategy in which you are charged only when a prospective customer clicks on your advertisement. When the commercial appears, no.
Data from the business world
In your account, you may access a variety of business data and feeds. The Business Data area is where you handle these sources. These sources might contain specifications for your ad’s behavior in a certain environment or a product inventory to create dynamic advertising, for example. These are advanced options that you may revisit at a later time.
Access to your account
You may also provide people access to your account, as indicated at the beginning of this post. Don’t reveal your password to them! Create shared access depending on their email address under the Account Access options, and pick the skills that these individuals will have in your account. You may add and delete these permissions as needed.
Accounts that are linked
You may monitor the connectivity of your Google Ads account to those in other Google services offered or mediated in this area. You’ll have everything under control and arranged this way. In our other tutorial, we concentrate on Google Analytics, but we suggest that you create linkages with other services as well, depending on your requirements.
Preferences is where you put up basic account information like language and number format, country, time zone, and so on.
Google Merchant Center is a service provided by Google.
To upload your store’s data, go to the Google Merchant Center. To use this method to market items, you must first submit your inventory and then connect it to Google Ads. The articles below will walk you through setting up a Google Merchant Center account and connecting it to Google Ads.
This is how quickly we were able to set up a Google Ads account, and you’re just a few steps away from launching your first advertising campaign for your services and goods. However, in order to be more efficient, you must first setup Google Analytics and Google Merchant Center accounts. Check out our YouTube video if you’d like to view this instruction in video format.