Q. What are the marketing challenges in the globalized economic scenario? Ans. The marketing challenges in the globalized economic scenario are as follows: 1. Self-reference- Criterion and Ethnocentrism: It refers to the phenomenon of taking only one’s c knowledge, experience, values, and beliefs into consideration while making a decision. 2. Market Differences: In case a … Read more
Marketing Objectives Q. What are the marketing objectives?Ans. Marketing Objectives: The main objective of marketing is to serve customer demand. It aims at creating, capturing, and maintaining demand through an appropriate marketing mix. As an economic activity, marketing has three objectives, which are given below: 1. Creation of Utility: This is the primary objective of … Read more
Mba’s Scope of Marketing Q. 1. Discuss in brief the scope of marketing.Scope of Marketing The main purpose of marketing is to achieve organizational goals by harmonizing activities that help to attain customer satisfaction. The scope of marketing is described as follows: needs and wants of consumers. 1. Analysing Consumer Needs and Wants: Marketing is … Read more
Mba Brand Positioning and Strategy Brand Positioning Mba Brand Positioning and Strategy- Brand positioning refers to ‘target consumer’s’ reason to buy a particular brand in preference to others. It ensures that all brand activity has a common aim, is guided, directed and delivered by the brand’s benefits/reasons to buy and it focusses at all points … Read more
Mba Market Segmentation Meaning- Market segmentation is a technique of dividing the market of a product in order to capture more and more sales. Under this technique, customers of a product are divided into several homogeneous groups on the basis of their common characteristics. The concept of market segmentation is based on the fact that … Read more