Category: Mba Marketing Management

The current marketing scenario of global marketing is as follows: 1.Liberalisation of Cross-border Movements: From last ten years or so, countries have eased their cross-border barriers which they earlier imposed very strictly. 2.Transfer of Technology: Under international business, both commercial and non Read More …

Following are the different Constituents of Global Marketing Environment 1. Physical Environment: The constituents of physical environment are rivers, forests, lakes, clir conditions, natural resources, geographical location and territorial size of a country. The political economic decisions, religion, language, culture, Read More …

Some fundamental Entry Strategies of Global Marketing are categorised below: 1. Using Trade Intermediaries: Using trade intermediaries is another strategy which provides access global markets at low risks and lesser costs., These intermediaries are local agencies which offer trade facilities Read More …

The Types of Emerging Marketing Fields are as follows: 1. Digital Marketing: Digital marketing is an interactive marketing of products and services usi digital technologies to reach customers on-time and retain them. This interactive channel of distributi can be of various media Read More …

The process of green marketing involves four main steps are as follows: 1. Fixing of the Green Price: After developing the green product, its price is fixed. Fixation of price very critical for developing a marketing strategy. Without carefully fixing the Read More …

The various techniques of green marketing are as follows: 1.Involving and Involving the Consumers: Informing the consumers about the benefits eco-friendly products is not simply telling about their ecological benefits, but rather it involves creati awareness about why it is Read More …

Q.8. Discuss the core values of agile marketing Core Values of Agile Marketing The core values of agile marketing are as follows: 1. Rapid Iterations over Big-Bang Campaigns: The saying that, ‘Perfect is the enemy of good’ captures core of Read More …

Mba Product Life Cycle Notes Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity and dedine.This sequence is known as the product life cycle and is associated with changes in the marketing Read More …

Q.3. Discuss the nature of marketing. Also, differentiate between marketing and marketing. Or explain the meaning, nature, and scope of marketing. Marketing Marketing is an activity of selling and purchasing of goods or services. It comprises of all activities Be Read More …

Q. ‘Customer value is a combination of quality, service and price.’ Explain. Or Write a brief note on customers. Ans. Customer value is a combination of quality, service and price as it is based on these factors only. Customer value Read More …

Q. Explain the importance of the marketing mix. Ans. Importance of Marketing Mix: The following points explain the importance of marketing mix: 1. Helps in Clean Mix Creation: Our marketing mix should have all the P’s compatible with each other. Read More …

Q.9. Give the objectives of marketing management. Ans. Objectives of Marketing Management: The objectives of marketing management are as follows: 1. Satisfying Customer’s Needs and Wants: Marketing managers should carefully determine the needs and demands of the customers in order Read More …

Q. Differentiate among needs, wants and demands. Can marketers, create needs? Ans. Marketing thinking starts with the customer’s needs. Today each marketer wants to retain M.B.A to satisfy the customers because of the intense competition. Differentiate among needs, wants and Read More …

Q.7. Explain the concept of holistic marketing orientation. Or Define holistic marketing and explain it with an example. Ans. Holistic Marketing Orientation: Holistic marketing is a new paradigm in marketing. It does not focus on marketing one area of businesses, Read More …