Have you ever given any attention to the process of beginning an Instagram blog? and get a certain amount of passive income from it? Then you’ve come to the right place for the whole guide.
It’s possible that you’re debating whether or not it’s worthwhile to start a blog on Instagram.
It has come to my attention that a great number of individuals have started blogs on Instagram and are generating incomes of more than one thousand dollars on a monthly basis only from the content of their blogs.
For instance, if you have more than 10,000 active followers on Instagram who engage with your posts, you may earn a minimum of $150 for each sponsored post that you publish.
It may seem simple, but gaining 10,000 followers on Instagram is a challenge, although a manageable one if you stick to the procedures outlined in this article and do it in an accurate and consistent manner.
Let’s not waste any more time; instead, let’s go through the many processes necessary to launch a blog on Instagram.
Selecting a Perfect Niche and Account Name for Your Blog
Before you start a blog on Instagram, one of the most crucial things you need to do is to choose the most appropriate category or topic for your blog, as well as a name for your account.
It is incredibly crucial that the people who follow you on Instagram are aware of the stuff that you want to offer on that account.
Since 2016, I’ve been a user of Instagram. Based on my experience, I’ve seen that accounts that are exclusive to a topic tend to perform better and receive more interaction on their posts when compared to accounts that cover many niches or do not fall into any category.
In addition, if your account is under your own name, it will perform better in comparison to accounts under brand names since your followers will be aware of the identity of the person operating this account.
In addition to this, it establishes a personal connection between you and your audience, which leads to increased engagement on the part of the audience.
My own experience shows that a single-niche account performs 20 or even 30 times better than several specialty accounts combined.
Here is the most suitable illustration of the same:
Mya Nichol, who is an expert on Instagram, is one of my favourite influencers, and she often posts material with tips on how to create a natural following on Instagram.
On the other hand, a brand account belonging to Social Media Examiner provides articles with the purpose of assisting users in expanding their online presence through social media.
Both of these accounts are geared for social networking applications, which is a resemblance between the two.
However, Mya’s account is a personal brand account that only targets a single niche, which is Instagram, whereas the Social Media Examiner account is a brand account that targets all social media apps and websites. The primary distinction between the two accounts is that Mya’s account is a personal brand account.
Create a Creator Instagram Account
The next step is to set up an Instagram account, which is a really straightforward process that, if you’ve made it this far, you’ve probably already completed.
You have already established an Instagram account, but that is not sufficient; if you want to use Instagram as a platform for blogging, you will need to upgrade that account to the creator tier.
Additionally, Instagram provides a plethora of tools that may assist you in growing your account more quickly and evaluating how well it is doing.
Permit me to go through some of the advantages of it so that you have a better understanding.
The Many Advantages of Having an Instagram Creator Account
Changing from a personal account to a creator account has a number of advantages, including the following:
Account Insights allows you to monitor a variety of indicators, including the growth of your account, the number of followers you have, and the success of the material you post.
You have the ability to display your category section, which will make it easier for new visitors to your profile to comprehend the category that your account falls in. Also, be sure to provide your audience with many contact choices, including an email address and a phone number, so that they may get in touch with you directly.
Desktop Creator Studio: If you have a Creator account, one of the nicest things about it is that you can use Desktop Creator Studio to monitor your statistics and other insights directly on your desktop.
Messaging Controls: You will get two tabs (Primary and General) in your direct message box. On these tabs, you will be able to move new message requests according to how relevant they are. For example, a message that is particularly important can be moved to the Primary tab, while a message that is less important can be moved to the General tab.
Shoppable Posts: Once again, one of the most valuable features of the Creator account is the capability to add items to your posts, allowing you to sell both your own and the products of other brands through Instagram.
Let’s have a look at the steps you need to do to upgrade your personal account to a creator account.
How to Switch to Creator Account on Instagram?
How Do I Change My Instagram Account to a Creator Account?
To begin, go to your profile page and click the hamburger menu button located in the upper right corner of the screen.
You will see an option labelled “Account,” and then at the very bottom of that page, you will notice an option labelled “Switch to Professional Account.” All you need to do is press on that option.
After that, you will be given the option to choose between a “Creator” account or a “Business” account; you may choose whichever one best suits your needs. Because we are going to set up an account for our blog, we will go ahead and choose the Creator option here.
After you have clicked the button directly below the box labelled Creator, you will be prompted to pick the kind of account that you have created.
Tap the Next button after making your selection from the best available category that corresponds to the kind of material that you want to share with your audience.
All done, your account has successfully been upgraded to a Creator account, and you are now prepared to make use of Instagram’s many powerful capabilities.
Putting the Final Touches on Your Instagram Account
After you have established yourself as a creator on Instagram, the next significant step is to establish and perfect your own personal Instagram account.
When someone from your audience visits your profile for the first time, what will they see? your profile picture as well as your bio, right?
Your profile picture has to be legible and relevant to the account, and your bio ought to explain to readers what the account is all about.
After that, you are required to include a link in your bio that will allow you to direct your audience to a landing page or conversion page in order to create leads.
It is crucial to provide your audience with many contact choices, such as an email address or a phone number, so that they can easily communicate with you directly.
You will post tales on your profile, and you are required to generate unique story highlights that are connected to each article. Additionally, you should not forget to alter the highlight cover so that it is consistent with the colour scheme of your brand.
Therefore, it is extremely vital to complete your account by adding a profile picture, bio, website link, contact options, posts, and narrative highlights precisely as they are represented in the image that is shown above.
Organizing and Scheduling Your Material
The next stage is to organise and schedule your content. When planning your information, the first thing you need to do is brainstorm ideas for content that would be posted on your account.
You will be able to take action more quickly and you will never get trapped in the process of developing the next piece of content if you create a content strategy and schedule it.
Here is the most effective checklist for the content plan:
Make sure that you have a complete strategy for the material that will be shared throughout the next month already prepared in advance.
When it comes to creating the finest captions for your posts, keep in mind that Instagram is primarily a photo-sharing site, so users will interact with the photos posted on the platform; but, if they like your post, they will also check out the captions.
You are responsible for the creation and editing of posts, as well as the timing of their posting on your account.
Therefore, in order to effectively organise and arrange your material, below is a brief checklist that you should adhere to.
This will save you time in the future, and you can use that time saved toward any other job that will be fruitful.
Formulating the Most Effective Combination of Hashtags
The next thing you need to do is come up with a list of hashtags. Hashtags are the most effective way to get your article in front of the people who are most interested in it.
When an Instagram user comments or likes a picture, the app’s algorithm learns more about the kind of material the user like to see in their feed.
If a user likes a post that has the hashtag #bloggingraptor, then Instagram will display that user additional posts that are connected to that hashtag on either the home page or the explore page.
Because of this, making sure that your article has the appropriate hashtags is of the utmost importance.
There is a limit of 30 hashtags that may be used in a single post on Instagram; nevertheless, it is not recommended to use more than 18 or 20 hashtags in a single post since it gives the appearance of spam.
You may make your work simpler and more efficient by compiling a list of hashtags that are specific to your area of expertise.
Because you are using the same tags, the Instagram algorithm will presume that your post is spam if you continue to utilise the same hashtags in each and every one of your posts.
Because of this, I advised you to generate a list of hashtags; in this section, you may generate many sets, such as 4-6 sets of tags with 20 tags in each set.
It is recommended that the set of tags be built in this manner in order to get the best results:
Choose five to seven tags that have more than 10,000 but less than 50,000 posts associated with them.
Following that are five tags that have more than 50,000 but less than one hundred thousand posts associated with them.
Choose five tags that have more than one hundred thousand but less than three hundred thousand posts associated with them.
And be content with more than three thousand.
Because of this, your posts will have an easier time ranking on tags with low competition, which have a lower total number of posts.
And as a result of this, you will get a higher level of interaction, which will help you rank for both the medium level of competition and the high level of competition that includes many postings.
You are free to reuse previously used hashtags in each set as long as they remain relevant to the content of your posts; however, you should avoid doing so excessively.
It’s fairly straightforward: using a variety of hashtags allows you to reach a larger audience than using just one.