How to Use LinkedIn Campaign Manager- Want to improve the efficiency of your LinkedIn advertising? Looking for a dependable technique to predict the outcomes of LinkedIn ads?
You’ll discover how to utilise eight valuable LinkedIn Campaign Manager tools, including the Reach and Frequency Forecasting tool, in this post.
1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager
LinkedIn released a forecasting feature for Campaign Manager in 2022 Q2, with the purpose of assisting marketers in estimating outcomes and planning expenditures. To use this functionality, enter Campaign Manager and choose New Campaign.
How to Review LinkedIn Audience Segments
When you choose a campaign target, the Forecasted Results window displays in the upper-right corner. The pane defaults to displaying your desired audience size as well as your expected 30-day budget and outcomes.
To get a better idea of the sorts of consumers your campaign might target, click Show Segments and use the drop-down menu to choose between segments. Using this tool, you may view a breakdown of your audience’s functions, seniority levels, and hobbies.
Does your forecast show that you’re likely to reach professionals with a job function, seniority level, or industry experience that you don’t want to target? Scroll down to update your target audience, and then verify your prediction to ensure it is in line with the objectives you want to accomplish.
How to Adjust LinkedIn Ad Campaign Budgets
You may also toggle between 1-, 7-, and 30-day predictions for most campaign goals to estimate the outcomes you might accomplish with different campaign durations. Do the reach and frequency projections match your advertising objectives?
Scroll down to the Budget & Schedule area of the campaign group and alter the budget to fine-tune the projected outcomes. You may, for example, toggle between daily and lifetime budgets, or raise or reduce your advertising expenditure.
If you have the option of using a different bidding technique, you may fine-tune the predicted outcomes even further. You may, for example, evaluate how different target cost or manual bid quantities effect your campaign outcomes.
It is important to note that the kind of anticipated outcomes you might see varies based on the campaign aim you choose. The website visits aim, for example, projects impressions, clicks, and click-through rate (CTR). The lead generation goal forecasts leads, while the video views and engagement goals anticipate views and interaction, respectively.
You can plan LinkedIn advertising campaigns much more efficiently if you use these projections. Although the outcomes are not guaranteed, you may use the predictions to verify that you’re spending effectively and targeting the relevant audience groups.
2: How to Switch Between LinkedIn Ad Accounts in LinkedIn Campaign Manager
If you manage numerous LinkedIn advertising accounts for your firm or agency customers, you’re undoubtedly used to the platform’s difficult account switching procedure. The previous version of the platform required you to return to the main Campaign Manager page and pick an account to see.
The latest edition of Campaign Manager makes switching between accounts considerably simpler. After login into LinkedIn, go to the top menu and choose the Advertise icon. When Campaign Manager has loaded, click the arrow in the upper-left corner to see your comprehensive account list.
In the upper-left corner, you can now see your advertising account. Click the arrow to see a drop-down menu with all of your ad accounts listed. Account names, numbers, statuses, and corporate page logos are all clearly visible from this perspective.
To switch between accounts, select any item in the list. You may also use the search box at the top of the menu to locate an account that isn’t shown. You can also create a new account by clicking the Add Account icon at the bottom of the menu.
3: How to Manage Ad Account Settings in LinkedIn Campaign Manager
The new Campaign Manager navigation experience also makes reviewing and adjusting account settings much simpler. To examine an ad account, go to the left-hand menu and select Account Settings. Then, from the drop-down menu, choose an option.
To add or delete ad account users, go to Manage Access. You may then navigate through the list of account users or use the search field to select a specific user. To delete a user from your account, click the trashcan symbol, and then choose a different role from the drop-down option.
You can also invite additional account managers to your ad account by clicking the Add User option. Although you are not required to have direct relationships with all account managers, LinkedIn requires that you have at least third-degree ties with anybody you add.
You may also access your billing centre from the Account Settings menu. This is your one-stop shop for changing your default payment method, amending billing contacts, and tracking your monthly expenditure.
You may also obtain receipts and use credits from this page.
Do you need to modify the name of your ad account in Campaign Manager? Select Edit Account to make administrative adjustments such as adding a LinkedIn business profile and changing the currency type for your account.
4: How to Plan Campaign Targeting in LinkedIn Campaign Manager
All critical targeting capabilities are now located in the left-hand menu of the redesigned Campaign Manager interface. To access them, open the drop-down menu by clicking Plan.
Choose Audiences to evaluate and manage all of your matched audiences, which might include website visitors, contact lists, and businesses. If you’ve already created one or more Matched Audiences, they’ll be mentioned here.
To evaluate or change an existing audience, click on it. You may, for example,
Rename audiences to make it simpler for your team to discover what they need.
Change the period to connect with others who have recently interacted.
Change the manner of interaction to locate persons with more or less purpose.
If any of your matched audiences qualify for lookalikes, pick them and click the Create a Lookalike audience button. This option is perfect for broadening your targeting to reach individuals who share your target demographics.
To create a new matching audience, click the Create Audience button and choose the kind. Among the options are:
Uploading a lead list from your customer relationship management (CRM) software
Creating a lookalike of a matched audience that is eligible (i.e., active and has at least 300 members).
Retargeting via interaction with your company’s page, event, lead generation form, website, or video or single image ad
Do you want to share your matched audiences across all of your company’s ad accounts? To copy an active audience to another account, select it and click the Share a Copy button.
Select Block Lists from the left-hand menu to get additional control over who sees your advertising on the LinkedIn Audience Network. You may use this section to submit lists of third-party websites where you do not want your advertising to show.
Click the button to open the template and add your list, then be sure to update your lists on a regular basis.
5: How to Update Ad Account Assets in LinkedIn Campaign Manager
Do you employ lead generation forms or landing pages to connect with prospects? All of these things may be managed using the Assets drop-down option in the left-hand menu.
To see all of the forms you’ve built for previous campaigns, go to Lead Gen Forms. You may quickly check basic data for your lead generation forms, such as the number of leads created and the status of each.
Click the Create Form button to create a new lead generation form. Enter your offer’s headline and details, then pick the information you wish to gather. Lead generation forms may include up to three unique questions and five custom checkboxes.
Select Landing Pages from the left-hand menu to keep track of the landing pages you’ve created. To utilise this function, you must have a LinkedIn Recruiter contract.
The Asset History tab also allows you to keep track of all of your shared campaign assets. You may examine the asset copies you’ve shared with other accounts as well as those you’ve received to use in your account’s campaigns in this section.
6: How to Analyze Advertising Results in LinkedIn Campaign Manager
LinkedIn Campaign Manager has always provided features to help you assess campaign outcomes. They haven’t always been so simple to get by. All of the important tools in the new experience can be found in the left-hand menu under the Analyze drop-down.
To setup or share your LinkedIn pixel, which is required for monitoring ad campaign outcomes on your company’s website, choose the Insight Tag option. Choose whether to install the tag yourself, email it to your developer, or utilise a tag management. Then, to finish the installation, just follow the instructions.
Click the Manage Insight Tag button in the upper-right corner to share your insight tag with another account. Select Manage Sharing and offer full or use-only access to your tag to certain accounts.
When the number of visitors to your website surpasses 300, Campaign Manager gives more information about them. To get professional information on your website visitors, go to Website Demographics.
Click Conversion Tracking in the left-hand menu to utilise your insight tag to track certain results. Conversions that you’ve previously defined will be shown here. It is simple to view which conversions are active and to arrange them by type, value, or use.
You can also create fresh conversion tracking on your website by clicking the Create Conversion button. Choose the kind of conversion—from leads to sales to particular actions—as well as an attribution model and period from the drop-down box. Once a conversion has been set, it may be added to a campaign and tracked.
7: How to Advertise Your Business in LinkedIn Campaign Manager
Ad campaigns may now be easily planned, launched, and reviewed thanks to the new Campaign Manager menu. To see all of your campaign groups, campaigns, and advertising, choose Advertise from the left-hand menu.
Click the Create button to begin a new campaign or campaign group. If you’ve ever ran LinkedIn advertising, the Campaign Manager procedure should appear familiar. Here’s a quick rundown of the resources available to help you design and launch an ad campaign:
Create a campaign that focuses on the funnel’s awareness, consideration, or conversion stages.
Audience: Target LinkedIn members based on professional qualities or construct matched audiences using first- and third-party data.
Ad format: Reach your target audience by using image, video, carousel, event, and other goal-specific ad forms.
Placement: Use your block list to advertise on LinkedIn or the LinkedIn Audience Network as needed.
Set a marketing timetable as well as a daily or lifetime budget.
Conversion tracking: Track campaign outcomes using any of the conversions you’ve defined.
Promote current postings or develop fresh advertisements that are specific to your campaign.
Return to the Advertise page when you’re ready to evaluate the effectiveness of your LinkedIn ad campaigns. Click the Performance Chart button after selecting one or more campaign groups, campaigns, or advertising. Then, change the period and toggle metrics using the Display drop-down option.
To monitor how your campaigns are doing, you may examine KPIs ranging from impressions and clicks to leads and conversions. You may also look at cost per click (CPC), cost per lead, and cost per conversion to verify your campaign is delivering the results you want.
To have a better understanding of the LinkedIn users reached by your campaign, change the View drop-down choice from Performance to Demographics. Then, using the Display drop-down option, determine which demographic groupings have resulted in the most impressions, clicks, and CTR.
These metrics may help you uncover patterns and trends in your campaign’s performance. They’re also useful for identifying high-performing audience segments. Using these information, you may improve current efforts or create more effective initiatives in the future.
8: How to Run a Brand Lift Test in LinkedIn Campaign Manager
Unlike some other advertising platforms, LinkedIn does not provide an A/B testing tool for campaigns or ad packages. However, the new Campaign Manager interface makes it easy to conduct brand lift testing.
Select Test from the left-hand menu to view your account’s testing options. If you’ve previously tested your campaigns, you can examine the results on this dashboard. Create a new one by clicking the Create Test button and selecting a test type.
Then, as instructed, construct your test. Brand lift tests, for example, enable you to measure up to six metrics of your choosing. You may poll your audience to see how acquainted they are with your brand or how likely they are to consider your goods for their next buy in addition to assessing ad recall.
You may use the test results to see how effective your adverts were with your target audience. The outcomes may also assist you in determining how effective you were in leading prospects through the customer journey.
It is important to note that brand lift testing need a minimum advertising investment of $90,000 across campaigns. If you wish to test more than two indicators, a minimum expenditure of $270,000 may be required to provide LinkedIn with enough data to evaluate and make conclusions.
Conclusion
The new LinkedIn Campaign Manager interface is a wonderful improvement that greatly simplifies access to the platform’s advertising features. You can plan campaigns and manage assets more effectively with the new Campaign Manager, whether you’re in charge of a single advertising account or numerous accounts for your business or clients.
