Audience Analysis

Audience Analysis

श्रोता विश्लेषण

श्रोताओं का समूह सम्प्रेषण का दूसरा किनारा एवं महत्त्वपूर्ण पक्ष होता है। श्रोताओं की प्रतिक्रिया, प्रतिपुष्टि अथवा प्रत्युत्तर सम्प्रेषण प्रक्रिया का महत्त्वपूर्ण घटक है। सम्प्रेषण प्रक्रिया में श्रोताओं की भूमिका निम्नांकित चित्र द्वारा प्रदर्शित की जा सकती है –

audience analysis

व्यावसायिक सम्प्रेषण प्रक्रिया में सन्देश एवं प्रत्युत्तर क्रमश: Input तथा Output होते हैं | सन्देश एवं उनके प्रत्युत्तर द्वारा आन्तरिक एवं बाह्य दोनों पक्षों को प्रभावित / प्रेरित (Influence) कर संगठनात्मक छवि (Organisational Image) का निर्माण किया जाता है। सम्प्रेषण द्वारा सहयोगियों, वैयक्तिक, प्रबन्धकीय, संगठनात्मक एवं व्यावहारिक क्षमताओं को विकसित करने के लिए प्रेरित करना तथा साथ-साथ बाह्य पक्षों के मध्य

संगठन, उत्पाद, कार्यप्रणाली की स्वच्छ छवि को निर्मित करना प्रमुख ध्येय होता है। इस लक्ष्य पूर्ति के लिए सम्प्रेषण के प्रभावों का परीक्षण एवं उनका अध्ययन ही श्रोता विश्लेषण कहा जाता है।

Audience Analysis

Audience group is the other side and important aspect of communication. Audience feedback is an important component of the communication process. The role of the audience in the communication process can be represented by the following diagram –

business communication process, the message and response are input and output respectively. Organizational image is created by influencing/influencing both internal and external parties through messages and their response.to motivate the associates to develop personal, managerial, organizational and practical abilities through communication and at the same time to create a clean image of the organization, product, method among the external parties

The main goal isTo achieve this goal, the examination and study of the effects of communication is called audience analysis.

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