Mba Marketing Management

Q.8. Discuss the core values of agile marketing Core Values of Agile Marketing The core values of agile marketing are as follows: 1. Rapid Iterations over Big-Bang Campaigns: The saying that, ‘Perfect is the enemy of good’ captures core of why it is so difficult for advertisers to be more agile. In old media world, … Read more

Mba Product Life Cycle Notes Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity and dedine.This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Product life cycle is an … Read more

Q.3. Discuss the nature of marketing. Also, differentiate between marketing and marketing. Or explain the meaning, nature, and scope of marketing. Marketing Marketing is an activity of selling and purchasing of goods or services. It comprises of all activities Be producing, interacting distributing and exchanging products/services that offer value to the customers. Marketing considers the … Read more

Q. ‘Customer value is a combination of quality, service and price.’ Explain. Or Write a brief note on customers. Ans. Customer value is a combination of quality, service and price as it is based on these factors only. Customer value increases with the increase in services and quality and decreases with a decrease in quality … Read more

Q. Explain the importance of the marketing mix. Ans. Importance of Marketing Mix: The following points explain the importance of marketing mix: 1. Helps in Clean Mix Creation: Our marketing mix should have all the P’s compatible with each other. The price should compatible with the placement of the product. The product should be compatible … Read more