Types of Emerging Marketing Fields


The Types of Emerging Marketing Fields are as follows:

1. Digital Marketing: Digital marketing is an interactive marketing of products and services usi digital technologies to reach customers on-time and retain them. This interactive channel of distributi can be of various media forms like mobile, Internet and other digital outdoor tools. It has a great potential replace traditional and outdated methods of marketing and may prove inappropriate to new and potent consumers. Digital marketing is not just confined to the methods using Internet, rather it is beyond th It involves other distribution channels to reach customers, which do not require internet for promotion goods and services.

2.Green Marketing: When the goods and services are marketed by highlighting their benefits to the ronment, it is called ‘green marketing. In this, the product, its production process (nature of service ing in case of services) or the packaging process may be environment friendly. due to

3. Niche Marketing: These are the areas which have been overlooked by the other marketers ain reasons. They have a limited area and a small turn-over but attract new comers for possibility of red profit. A niche refers to a group of customers who are combined together because they have similar s and preferences. Niche market has only one or a few competitors, whereas there can be several in a broad market segment.

For example, Hotel Taj of Mumbai charges a premium price from its customers and customers even pay It willingly because they know that no other hotel can provide such high-end services.

4.E-marketing/Virtual Marketing: E-marketing is a process of promoting products and services over Internet. It is the latest form of direct marketing, which is also known as interactive/virtual/Internet or me marketing. The use of Internet has drastically changed the way marketers deal with their customers well as the customer’s perception. Internet connects customers to all types of marketers on global level hence provides huge pool of information. This has largely altered the perception of customers towards enience, price, product information, time and services. E-marketing has established an advanced way to create customer value and enhance customer relationships.

5. Hybrid Marketing: The combination of traditional and digital marketing can be termed as hybrid keting. This is a form of promotional approach. In today’s era, people use different tools and platforms rder to connect with each other in both personal front and online. As a result, a marketing manager take advantage of these opportunities for promoting goods, services and brands. Hybrid marketing bines both the traditional marketing strategies (like trade shows, events, print ads, radio ads, mailers flyers, static signage, billboards, public relations, television ads, etc.) and digital marketing strategies e social media, inbound marketing, blogging, text advertising, display marketing, email marketing, guest ting, search engine marketing, etc.), rather than focusing only on either traditional or online marketing approaches.

6. Marketing Science: Marketing science is a discipline that explores marketing, primarily by scientific hodology, rather than by instruments and strategies which are common to study in the arts or sciences. nderstands the consumer needs and then creates approaches accordingly through which they can be satisfied.

7. Social Media Marketing: Social media marketing is a part of online marketing which utilises dia websites as its marketing tool. Its main goal is to increase brand exposure, broaden customer reach to convey the information about different products and brand. For this purpose, various social media osites are used such as YouTube, MySpace, Digg, Facebook, Twitter and Flickr. The products offered the company and the objectives of SMM campaigns decide which social medium is most suitable for a particular target audience.

8. Precision Marketing: Precision marketing targets the current customers in order to loyalty and spur buying behaviour. It focuses more on making offers, deals and promotions that will attract rent customers instead of making persuasive commercials. Precision marketing relies on consumer gmentation in order to do so; a strategy to split the market down into smaller, more targeted client blocks with particular requirements.

9. ROI Marketing: A process of calculating company’s return on investment from the amount marketing is defined as marketing ROI. It is also represented by Return On Marketing Investment OMI) or by MROI. MROI may be used to measure the return of particular marketing campaign or overall arketing mix of company. This presents marketers, who invest money to generate revenues, a simple way measure whether their marketing campaigns are working or not and that is why it is important for any marketing campaign.

10. Automated Marketing: A form of technology that enable businesses to align, automate and Iculate marketing activities and workflows in order to grow revenues faster and enhance operational defined as the marketing automation.


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